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Campaign Toolkit

ECM Toolkit

Congratulations! You have been chosen to represent your organization in this year's United Way Community Campaign. Being an Employee Campaign Manager (ECM) is all about motivating, educating, and inspiring your co-workers to give back to their community.
Your number one responsibility is to ensure that all your co-workers are given a non-coercive, educational opportunity to participate in United Way’s Community Campaign. You will share the needs in our community and educate your co-workers about how they can make a difference right here at home!
ECM Guide 2022

Brochure United Way of Brevard 2022
2022 Community Impact (See where your donations go!)
Your Dollars at Work
Your Dollars at Work Leadership
Success Story Phillip and PJ
Success Story Alby
Success Story Katie
Success Story Rose and Cathy
Goal Poster
Thank you Poster

Top 75 Campaigns 2022
Virtual Campaign Ideas
Community Need (Alice Report)
Pledge Card
Leadership Pledge Card

Smartie Making Choices Game

Virtual Bingo Call Sheet Use this link for virtual: https://mfbc.us/m/um549aw

Bingo Cards to Print (30) with Call Sheet

Fly Sheet


Phillip and PJ's Story    (Click here for a direct link.) 

The HUB    (Click here for a direct link.) 


Hernández and Awilda    (Click here for a direct link.) 


2021 Campaign Video          (Click here for a direct link)

2021 Campaign Video with US Coast Guard          (Click here for a direct link) 

The Many Faces Served by United Way.         (Click here for a direct link)

Virtual Agency Tour - Aging Matters      (Click here for a direct link)

COVID-19 Response

2022 United Way Campaign Message Strategies for Workplace Campaigns

To better help you plan and execute the most effective fundraising campaign for your organization, we have developed a message strategy to help educate your co-workers about our local United Way.

Here are our five steps to a great campaign.

1. CEO Endorsement Message
2. Informative Touches One, Two and Three
3. The ‘ASK’
4. Follow up Touches, One, Two and Three
5. Thank you

1. CEO Endorsement Message

This message should be sent one to three weeks before your official launch of your United Way campaign. It should show support of the campaign, announce the Employee Campaign Manager and create a sense of corporate responsibility.

Sample Message:
I’m excited to announce that our 2022 United Way campaign will be kicking off shortly. This year’s effort is being led by (Insert ECM name and his or her great team).

(Insert Organization Name) has a tradition of supporting our community. By supporting United Way, we help people who truly need assistance. Whether it’s giving a few dollars, or giving at the highest levels, every amount creates an opportunity to make positive lasting change.

I believe giving is a personal decision. Choosing to give and/or how much is up to each individual.

I do urge you to find out more about how our United Way is making a difference. Please learn more about our United Way by visiting www.uwbrevard.org.

CEO Name

2. Informative Touch Messages United Way can send this email or you may send it from your organization’s email system.

These messages should be sent prior to the ‘Ask’ request. They are educational and inspirational messages intended to help increase understanding of United Way’s work in the community. Plus, informed employees are among the best contributors.


Touch One Subject Line: Did you know every $1 you donate is leveraged to bring nearly $3 to Brevard?

When you make a donation, United Way invests 90 cents of every dollar in nonprofit programs. Your gift ensures our neighbors have access to basic needs, education and financial supports ensuring they can start down a path to independence and success.

Click here to see how your donation is making an impact.


Touch Two Subject Line: Want to see some of the great work you make possible? Check out how your support helps local youth!
Our United Way campaign starts shortly. See how your support of United Way is empowering local youth to improve academic success. These programs are ensuring our children who face complex issues have the skills to overcome those challenges. I hope you will take a few minutes seconds to see how your donation is making sure our most vulnerable children have the best chance at success.

Click here to see our video about kids at Endeavour Elementary School, A Community Partnership School. 

Click here to watch


Touch Three Subject Line: Get ready for our United Way Kickoff
It’s almost time to Kickoff our 2022 United Way Campaign. We have set an internal goal of ($)!
(Share here key elements of your campaign plan – timeline, incentives or prizes. While most people will give simply out of the goodness of their hearts, sometimes a little incentive makes it more fun. Insert your incentives here – Flee at Three pass, extra day of vacation, gift cards, etc.)

Plus, to encourage people to give a little more (or for the first time, even), our boss (or insert name) has agreed to (Insert something here) if we meet our goal.

3. The ‘Ask’

Hopefully this message will follow your in-person or virtual meeting in support of your workplace campaign. This message is to reinforce the ‘ask’ and encourage participation. 

Subject Line: United we will Ignite change. Please make your United Way pledge today!

Please consider making a pledge and helping families today. Your gift will be invested in more than 44 partner agencies that ensure everyone in our community has the chance to make positive lasting changes. With access to a wide variety of basic needs, education, and financial stability supports, they can receive the help they need to get back on their feet.

Every year over 100 volunteers evaluate each United Way funded program before investing your donation, so you can know your dollars are funding the programs that will make the biggest impact.
Our gifts are helping people in real need. I invite you to join me in making a pledge today.

4. Follow Up Messages

These message should be sent during your campaign as your coworkers are making their decisions to give.

Reminder 1 - Subject Line: Ignite that Change . . . Let’s go!
Our campaign is off to a great start. I know you are busy, but please take a moment to consider participating in the 2022 United Way campaign.

When you make a donation, United Way invests 90 cents of every dollar in nonprofit programs that form a circle of support for people in need. When our neighbors have access to basic needs, education and financial supports, they can start down a path to independence and success.
Your support really does make a difference. Please make your gift today.

Reminder 2 (Optional for shorter campaigns) - Subject Line: We can all Ignite change. – Let’s Lend a Hand!
Here in this community we call home, there is a family looking for a safe place to live. A student is working hard so she can graduate on time. A young adult is ready to get a head start on his future by securing a stable job.

You can help them succeed by making a pledge today. 90 cents of every dollar will go right back into supporting 60 programs and more than 44 local nonprofit. Every program is evaluated, so you can trust your dollars are funding those that are making the greatest impact.

Please take a moment to make your pledge . . . thanks for your consideration.

Reminder 3 Subject Line: One last Chance to Ignite Change – There is still time to make a difference.
It doesn’t take much . . . a gift of any size can make a difference. You can help people in need by making a contribution of any size to United Way of Brevard’s campaign.
When thousands of people like you give, your combined generosity funds more than 60 local non-profit programs. And by empowering these programs to help our neighbors, you’re making big things happen!
Our campaign is wrapping up, please consider a making a donation today.

5. Thank You United Way can send this email or you may send it from your organization’s email system

Subject Line: Thank you!

You’ve helped change the future for so many in our community. THANK YOU to everyone who participated in our United Way campaign! Real change only happens when we work together – and it’s as true in our community as it is inside our own company.

I’m proud to announce that this year, XX percent of our employees gave, raising $XX,XXX. ORGANIZATION team has truly impacted our community this year!

You did a remarkable job. Although I’m proud as your CEO, I’m even more touched to be working with such a group of generous people. We aren’t just working in Brevard, we’re living here too. And you just made our community a better place for countless neighbors.
I encourage you to stay informed about the impact our gifts will make by visiting www.uwbrevard.org or following them on Facebook.

Please take a moment to celebrate yourself and the people you work with. Thanks for caring!